O lectie despre cum tehnologia schimba agentiile o reprezinta si cazul Crispin Porter + Bogusky. Agentia lucreaza acum cu Nike si Nokia, doua dintre conturile care ar face invidioasa orice companie de publicitate. Iata cum gandesc oamenii:
“Alex [Bogusky] and I agreed that technology is a creative discipline.” The agency is now armed with 50 technologists who are an integral part of the creative process, says Prindle, 39, who joined R/GA as a programmer in 1996. There, Prindle ran the technology side of the Nike and Nokia accounts”
Acum doua zile in AdWeek
