Clutter buster: HeadOn ads seem amateurish and mindnumbing, but the company’s marketing chief said consumers remember them.
“We’re not trying to win an award for best creative, that’s obvious,” chuckles Dan Charron, VP-sales and marketing at Miralus Healthcare, the marketer of the headache remedy. “We’re just trying to build a brand by getting people to remember it.”
mai mult in AdvertisingAge
Cred ca am gresit in titlu “fara creatie”. Este de fapt un alt mod de a face creatie, care nu are legatura cu niciun premiu sau festival de creativitate in publicitate. Asadar batalia consumatorului se da si pe taramul creatiei fara avizul favorabil al premiilor.
“Remember it” dragi colegi analisti de marketing si publicitate, care scrieti pentru reviste intru slava festivalurilor de publicitate (sau cu imagini intretinute de festivaluri de creatie)!
